Ironically, this was a case where West was forced to compete with a prior West SEO campaign. We had created the website for AgeSong Senior Living, the prior owner of Bayside Park, and ran all its digital marketing. When Bayside Park split from AgeSong, the new website (created by another agency) was not producing organic search results. Fortunately, SEO is an ongoing process, so we were able to optimize the new website and rely on AgeSong’s efforts to diminish in effectiveness. The improvements were quick, measurable, and significant.