Strategy | Page Set-up
Monitoring | Reporting
One of the most controversial facets of online interaction is the role online reviews plays in impacting purchase decisions. Yelp is vilified as the poster child of all that is unfair in the world of online reputation, yet sites like Yelp can be extremely valuable management tools, as well as marketing channels, if properly understood and managed. West can demystify Yelp and help manage a business’ online reputation.