Jeep owners are enthusiasts. At least as a general rule. They attend Jeep Jamborees, highly customize their vehicles, form Jeep clubs, and even have their own “Jeep wave”. So, as a Jeep dealership, how do you communicate to potential Jeep buyers that you understand. An electronic billboard placed on one of the Bay Area’s highest volume stretch of freeway leveraged an array of other media messages that identified Hilltop Jeep as “speaking their language”.