Logo Design | Color Schemes
Font Selection | Identity Guidelines

Logo design — or visual “identity” — is often incorrectly termed “branding”. West views logo design as a subset and offshoot of the broader discipline of branding. They should be succinct visual representations of your organization’s brand, not detailed explanations of your product or service. While logos can, and should, evolve over time, they must employ discipline.
Services > Logos

Lexus Monterey Peninsula
Friends of the Park
Toyota of Berkeley
RAB Motors