Tracy’s interest in advertising began at college when she promoted a restaurant by developing new dining programs. After school, Tracy hit the big city – San Francisco – to see if she could make a career in advertising. Well, she did and she’s never looked back.
At West, Tracy’s role involves overseeing the Account Services team in execution of traditional and digital advertising campaigns. Together their work is about communicating, making an impression, and driving behavior. It’s about meeting objectives, reaching goals, sticking to a budget and delivering an end product to be proud of.
When not at West, Tracy enjoys spending time with her family, woodworking, gardening, snow skiing, and biking. Tracy’s also been involved with numerous volunteer projects including Edison Elementary School’s Garden and her neighborhood Home Owners Association.
BA Economics, UC Santa Cruz (go Slugs!), 1992
Edison Elementary Garden Co-Chair, 2009 to 2017
Fernside HOA Secretary, 2018–present