When you are a pioneer in your industry, it is often difficult to communicate exactly what you offer. Such was the case for Bladium Sports Clubs, which not only emerged as one of the nation’s first indoor inline hockey facilities, but soon evolved into a diversified indoor sports and fitness complex. The website had to convey the wide range of services while keeping a streamlined navigation system. Additionally, it had to incorporate a complex registration and scheduling system. Once completed, it had to work in conjunction with a broad range of marketing efforts.