When Lawrence Berkeley National Laboratory (LBNL) set out to find a location for its new location, numerous Bay Area cities jumped into the competition. One criteria of LBNL’s search was a community that explicitly welcomed the concept of a laboratory campus. The City of Alameda retained West to generate public support. A stated metric of that support was turnout at a presentation held in conjunction by LBNL and the City of Alameda. West employed a sophisticated and dynamic social media element in the project that generated substantial engagement and action. The public’s turnout for the presentation overwhelmed organizers, creating an overflow situation that required control by the fire marshal.