Elder Care Alliance

Elder Care AllianceElder Care Alliance Dr. Duncan Campaign
The subject of assisted living is often awkward to address. Frequently, those in need of assisted living deny the signs and the adult children of those in need are saddened and confused by this new challenge in their lives. One approach for Elder Care Alliance was to offer education on the topic while avoiding a direct assertion that “the time has come”. The campaign positioned the client as a partner in the process.
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