Dirito Brothers VW


Rarely does an ad campaign enjoy the success and longevity of the one developed for Dirito Brothers VW. It’s allowed West to traverse numerous media channels and venture down unusual paths over the course of 20 years. One such path was the creation of what may be the world’s first and only double-headed bobble doll. Produced before the bobble doll craze, it required direct sourcing a vendor in China, then working through the logistics of producing a balance bobble doll with two bobbling heads. Once that riddle was solved, the rest was just plain fun. FYI, Dirito Brothers VW has been California’s #1 VW dealership for 14 of the last 15 years and at one point was #1 in America. Not bad for identical twins who are running their first dealership.
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