Tracy’s interest in advertising began at college when she promoted a restaurant by developing new dining programs. After school, Tracy hit the big city – San Francisco – to see if she could make a career in advertising. Well, she did and she’s never looked back.
At West, Tracy’s role involves research, creative development, execution, and production for traditional and digital ad campaigns. Her work is about communicating, making an impression, and driving behavior. It’s about meeting objectives, reaching goals, sticking to a budget and delivering an end product to be proud of.
When not at West, Tracy enjoys: spending time with her family, woodworking, gardening snow skiing, and biking. Tracy’s also been involved with numerous volunteer projects at Edison Elementary School’s Garden, teaching students about the importance of composting and organic gardening and how to plant and harvest vegetables.
BA Economics, UC Santa Cruz (go Slugs!), 1992
Edison Elementary Garden Co-Chair, 2009 to present